Mirrored Beach Hut
ECE Architecture

ECE Architecure wanted to show off it's creativity to a wider audience and connect with the local public.

We collaborated with the team in the Worthing head office to create a fresh take on an iconic seafront building - and the mirrored beach hut was born.

Passers-by delighted in playing with the unusual reflections and made the most of a surprising new photo opportunity.

 

BUZZ

Arch Daily, BBC, Design Milk, Dezeen, The Drum, Fubiz, The Guardian, Hypebeast, Taxi, The Times


AWARDS

D&AD
The Drum Ad of the Week
Fresh Awards 2015 2 x Gold & 'Big F'

 

RESULTS

Worthing Council requested it be made a permanent tourist attraction, Est. £300k free publicity, 400% increase in web traffic.

PROJECT SKILLS

GUERRILLA MARKETING / AMBIENT ADVERTISING / VIDEO DIRECTION / VIDEO PRODUCTION / PHOTOGRAPHY/ CREATIVE CONCEPT / COPYWRITING / STUNT / PR / SOCIAL MEDIA / PUBLIC ART