Meet your family on the sofa
Disney Channel

Hectic lifestyles mean that families are spending less quality time together than they used to. The Disney Channel family movie at 7pm every night was a good opportunity for the whole family to meet.

A special build poster site on London's Cromwell Road featured a lounge set complete with sofa and TV. At 7pm every week night, a real family would sit on the sofa together to watch the movie.

 

BUZZ

Creative Review

 

RESULTS

300% increase in viewing figures for 7pm movie

PROJECT SKILLS

LIVE ADVERTISING / SPECIAL BUILD POSTER / PR STUNT / CAMPAIGN CREATION / ART DIRECTION